Yes , each of these may be a key factor that helps organisations differentiate themselves . however , there is a much less obvious and less tangible factor that also can be a determining source of competitive advantage . that factor is organisational culture 但问题是,中国企业开始走出去的时候都充满信心和热情,然而很多企业很快会发现这条路比预期中的困难,要解决的问题很多,很多企业今天还处在挣扎之中。